Visual identity for Sivuraiteilla Podcast | 2022
We (my friend Viivi and I) wanted a fresh look for the new season of our podcast called Sivuraiteilla. One thing was sure from the beginning – we wanted it to have this lime green color.
We started the process by sending each other some inspiring designs and pictures and I collected then all on a moodboard. We were inspired by the combination of pictures and flat colors as well as shapes and wavy typography.
We took new pictures together which we could use as the cover picture which I edited on Lightroom and Photoshop. I designed the logo on Illustrator. Viivi commented the decisions and I made changes according to her comments. The fonts in use are HWT Arabesque and Owners. Together they make a nice wavy but fresh look which was exactly what we were looking for. With the logo, I designed some elements we use on our Instagram page.